Maserati offers a personalisation programme that is unlike any other in the world. This programme has been developed with the objective of allowing each client to create a truly customised vehicle. Such a level of exclusivity is a source of pride for Maserati, a small company able to devote the highest levels of care and attention to every car it builds and guarantee the client a wider range of finishes than its competitors.

The personalisation options on the GranCabrio have been enhanced by the soft top hood, available in six colours, and through the introduction of two new Poltrona Frau® leathers, Bianco Polare and Blu Profondità. The colours are available on the Maserati range for the first time and were developed for their harmony with the exterior colours and soft top.

The interior dashboard, door panels and rear side panels are available in a new ‘Dark Chrome’ standard colour but it is also possible to choose from various lacquer finishes or precious woods, among them Carbalho and Moonwood.

In terms of the mechanics, there are two colours for the wheel rims, Silver or Grigio Mercuri, and six colours for the brake callipers.

The Car Configurator

Maserati provides excellent support in configuring even the smallest details on the GranCabrio. The Car Configurator gives the client the opportunity to create their ideal car online and ensure that the chosen combination, including the colour of the leather and materials, the finish of the headlining, the stitching and the carpets, is really what is desired.

Atelier Maserati

Visitors to the headquarters in Modena, Italy can make the most of expert help in creating their dream car by using the Atelier Maserati, just like they would for a suit styled by a master tailor.

The Atelier provides examples of the available options for the interior thanks to a special table displaying colour samples of the leathers, carpets, stitching and the interior trim. Clients can also browse colours for the interior and exterior and get a feel for how the different materials combine with one another, allowing them to check the options selected on the Car Configurator.