Maserati offers a personalisation programme for the GranTurismo S that is unlike any other in the world. This programme has been developed with the objective of allowing each client to create a custom-made car. Such a level of exclusivity is a source of pride for Maserati, a small company able to devote the highest levels of care and attention to every car it builds and guarantee the client a wider range of finishes than its competitors.

The infinite personalisation options render each GranTurismo S unique; the cars are handcrafted in order to express the driver’s own personality.

The sports version of the GranTurismo has an even more extensive list of interior combinations and finishes. There is a choice of ten colours of Poltrona Frau leather and five colours of Alcantara leather to choose from. The dashboard, door panels and rear side panels can be finished in three types of precious wood and five lacquer finishes.

There are also thirteen possible colours for the stitching and eight for the carpets, a variety that will satisfy even the most demanding client.

Both wheel rim designs come in three colours and you can choose from six colours for the brake calipers.

The Car Configurator

Maserati provides excellent support in configuring even the smallest details on the GranTurismo. The Car Configurator gives the client the opportunity to create the ideal car online and ensure that the combination selected, including the colour of the leather and materials, the finish of the headlining, the stitching and the carpets truly encapsulate what is desired.

L’Atelier Maserati

Visitors to the Modena headquarters can make the most of expert help on hand to create their dream car, just as they would a bespoke suit created by a master tailor, by visiting the Atelier Maserati.

The Atelier provides examples of the available interior options on a special table showing colour samples of the leathers, the carpets, the stitching and the finishes. Clients can also browse both interior and exterior colours and personally experience how the different materials combine with one another, allowing them to check the options selected on the Car Configurator.