Calling all car-mad fashionistas, the reusable eco-bag has gone designer with Maserati and Italian fashion house Momaboma joining forces to produce a limited edition eco-bag that not only replaces plastic bags but also recycles Maserati brochures.

The Momaboma eco-bag brings back to life Maserati’s unique history by taking the company’s brochures and turning them into re-usable bags, which, like Maserati cars, are handmade in Italy. Recovered from Maserati archives, the classic brochures would have, otherwise, been pulped, but now they are a testament to the passion and creativity behind Maserati and Momaboma products.

But with a limited number of brochures the bags are, like all Maseratis, highly exclusive, with just 150 Momaboma eco-bags available. Priced at £130 (AU$290/NZ$366) the bags are available from Maserati GB on +44 1753 878 753 or marketing@maserati.co.uk

Picture caption: Model Alexina Graham with the Momaboma eco-bag and the new Maserati Quattroporte during London Fashion Week 09.