This is how Maserati has found itself starring in the Hollywood blockbuster ‘Limitless’ with Bradley Cooper as the failing author Eddie and Australian actress Abbie Cornish as his girlfriend. Also starring in the film is Hollywood legend Robert De Niro.
In casting the role, Universal Studios and Relativity Media were on the lookout for a car that boasted style, class and breathtaking performance. The GranTurismo ticked all the boxes as it has all these characteristics, thanks to its potent 4.7 litre 323 kW engine and a body as sensuous and provocative as any Hollywood starlet.
A combination that had Bradley Cooper pleased he could do most of the driving
“Oh, Yeah. There’s just one shot in the film where I didn’t drive it!’ he explained. “The rest, I was driving. The thing about the Maserati is, it’s a beautiful car. But it’s also the perfect mix of luxury and sport.”
This is not the first time that a Maserati has made a screen appearance: in fifty years of cinema, actors of the calibre of Donald Sutherland, Alberto Sordi, Vittorio Gassman, David Niven, Peter Sellers and Alain Delon have all climbed behind the wheel of a Maserati.
In the past decade, Jerry Weintraub, producer of ‘Ocean’s Thirteen’, opted for the Quattroporte as the star of the ‘Ocean’s Twelve’ follow up. Maserati's flagship model also played a central role in the second season of TV series 'Entourage' and the 2008 movie 'Max Payne' directed by John Moore and starring Mark Wahlberg. In 2003, in ‘Charlie’s Angels II’, a Maserati Spyder Cambiocorsa driven by Robert Patrick was the car of choice for accompanying Demi Moore, Cameron Diaz, Drew Barrymore and Lucy Liu and in the same year the Coupe appeared in The Matrix: Revolutions; in 2004 a Maserati Coupe GT appeared the award-winning drama The Sopranos and a Quattroporte appeared in The OC and Burn Notice; in 2006 James Wood drove a Maserati Coupe in Shark, but last and not least, nobody can forget Eva Longoria driving her Maserati Spyder down Wisteria Lane in season one of ‘Desperate Housewives’.