The Maserati sport luxury SUV concept on display in Beijing represents an important part of the future Maserati range. It creates discontinuity by entering a new segment and continuity by maintaining the integrity of Maserati’s DNA. As it has been pointed out over the last few months, a new vehicle in the sports luxury SUV segment represents a natural direction for Maserati to enlarge its product range and strengthen its presence in the industry.
When the time will come for the Maserati sport luxury SUV vehicle that will spring from the Kubang concept on display in Beijing to be marketed, that vehicle will possess all those features representing the core values of the Maserati brand: exclusivity, sportiness, elegance, glamour, luxury, performance and craftsmanship.
In Beijing Maserati is also displaying the 50-unit limited series GranCabrio Fendi, the foremost and most evident fruit of Maserati’s partnership with the Italian Maison Fendi, which will soon start production. Designed with Silvia Venturini Fendi, this model will arrive in Maserati showrooms worldwide in late Spring.
China is Maserati’s second largest market in the world, the largest in Asia and the fastest growing worldwide. In 2011 Maserati sales in China nearly doubled: almost 800 Maserati Quattroportes, GranTurismos and GranCabrios were delivered to Chinese customers over the 12 months. As of spring 2012, with Maserati sales in China growing of a further 20% versus the same period of last year, there are a total of almost 2.400 Maseratis on Chinese roads.
All Maserati models enjoy great success in China, but the best-selling model is the 56-international awards winner Quattroporte – Maserati’s flagship sedan – with 57% of the 2011 total sales.
To support Maserati’s increasing presence in China, Maserati has built a comprehensive sales and service network in mainland China which, which by early 2012, covers 15 major cities with 4 showrooms recently opened in Wuhan, Wenzhou, Xiamen and Tianjin. In addition to these, Maserati recently appointed dealerships in Ordos, Xi’an, Harbin, Shenyang and Zhengzhou. And the plans call for a further expansion to 2nd and 3rd tier cities – with an overall network, in Mainland China, set to increase to 20-25 cities by the end of 2012.
As of April 2012, Hangzhou, Shanghai and Beijing are the top selling cities for Maserati in China. Starting in 2012 Maserati China also began to oversee the markets of Hong Kong and Taiwan in a Greater China Region.